If you are a local business owner and you are not taking advantage of the large audience that video can drive then you are missing out. Besides being the second largest medium for consumers, it is estimated that up to 60% of all qualified leads are driven by video.
Here at Team Gizka our goal is to work with local businesses and bring them up to speed with the trends and the ever changing world of today. While most businesses owners are still stuck in the 80’s using posters and flyers out clients benefit from the years of experience and proven track record of our team.
Here are a few tips for taking advantage of video for your business:
1. Make sure that the video you create connects with your audience. In other words you are not making a video for yourself, you are making it with the goal of speaking to one person and one person only in the hopes that you can connect and drive massive value so when it comes times to buy the customers chooses you.
2. Don’t put out crap! There we said. Make sure that your video is polished and edited by a professional. Having your 12 year old brother film and edit for your brand is not the right way.
3. Make sure that people are actually viewing your video. There is nothing worst than spending thousands of dollars on a video shoot only to have the video sit on YouTube with no views and no engagement. In order to drive engagement you need to build up your social media engagement and stay active in you community.
4. Hire professional! No seriously hire someone. Often times we see a business owners spends way more on production trying to do things themselves when they could have easily hired a professional. For video production in miami click here. Video production doesn’t have to cost and arm and a leg. So make sure you find the right company that can help guide you.